In partnership with Lever for Change, the LEGO Foundation launched the $143 million (900 million Danish Kroner) Build A World Of Play Challenge, which will support bold and impactful solutions focused on early childhood. With this Challenge—which celebrates the LEGO® brand’s 90th year—the LEGO Foundation will fund transformative ideas to help solve the biggest global challenges facing children from birth to age six.

The LEGO Foundation shares the mission of the LEGO Group: to inspire and develop the builders of tomorrow. The Foundation, which owns 25% of the LEGO Group, is dedicated to building a future in which learning through play empowers children to become creative, engaged, lifelong learners. It is through the ownership model, that a portion of profits go to funding research projects, activities and partnerships. In 2021 for example, the LEGO Foundation provided grants of DKK 2.8 billion (USD 443.9 million) to initiatives which help children reach their full potential through play. The LEGO Foundation works in collaboration with thought leaders, influencers, educators and parents aiming to re-define play, re-imagine learning and equip, inspire and activate champions for play.